Chapter 01 · 2017 — 2021 · vivo Bangladesh
vivoFrom launch day to a top-two brand
The first Bangladeshi to join vivo in a top position, he worked from the brand’s earliest days in the country — building the plans, distributor network and retail presence behind its rise to the top two.
- Role
- Sales Director (2017–18) · Sales Advisor (2019–21)
- Period
- 2017 — 2021
- Focus
- Sales strategy · Distribution · Retail development
The context
vivo was new to Bangladesh. A new smartphone brand has to win distributors, shelf space and a trained field force before it can compete — and it has to do all three at once.
His contribution
- 01Sales plans, strategy and execution on monthly, quarterly, half-yearly and yearly cycles — with results reviewed on the same cadence.
- 02Master-distributor management and expansion, including new distributor selection and monthly ROI reviews.
- 03The brand-shop and exclusive shop-in-shop programme, plus direct management of chain and brand shops.
- 04Nationwide retail development and in-store image expansion.
- 05Consumer and trade promotions, market analysis and monthly competition reporting.
- 06Coaching regional and area sales managers, and helping area agents recruit the right people.
Outcomes
- brand ranking in Bangladesh within 3.5 years of operation — achieved as a team
- Top 2
- vivo Best Contributor Award
- 2019
- single-day sales records celebrated for the Y11 and Y20 launches
- Records
From the archive.
Photographs from Anower Sadath Kabir’s personal archive.
vivo Best Contributor Award, 2019 
vivo’s launch in Bangladesh 
Y11 sales record — “We made history” 
Y20 — history made on one day’s sales 
Celebrating the Y11 sales record 
Sales training for the field team 
V17 Pro launch
Facts on this page come from Anower Sadath Kabir’s CV. The top-two ranking was a team achievement of vivo Bangladesh, as stated in his CV.